Transforming Retail Operations: The Power of Digital and Gamification

The next few years are about Marketing Heads leveraging the technology available today to transform retail operations. CIOs, too, are increasingly assuming a more central role in cultivating a customer-centric culture by assisting Marketing Heads and Retail Operations staff in selecting the right tools and technology.

Combining a web portal and a mobile app offers an effective solution to address these drawbacks. A customized workflow guarantees a swift and consistent distribution of guidelines, mitigating the key risks. It also enables store teams to easily share essential documents and information electronically, making it readily accessible.

To ensure comprehension, gamification features can be incorporated into these applications. Pre-set quizzes are an engaging method to make the process interactive and captivating for store employees. Linking quiz results to some form of reward, whether financial or otherwise, can incentivize greater adoption.