It is extremely critical for branded retailers to have homogeneity in the implementation of planograms across all sites. Inconsistencies in implementation and planogram non-compliance can drain the steam from crucial marketing and sales campaigns, making the company take a topline hit. For instance, failing to coordinate the timely delivery of POSM materials at all stores for a multi-site retail outlet can translate into delayed launch of campaigns and consequently high opportunity losses or additional costs.

Traditionally, such plans are disseminated to all stores via emails and executed using physical prints as a reference point. But several factors can adversely influence the on-ground implementation of planograms or even store design elements, such as:

• Updates not received on time
• Planogram version control
• Guidelines not clearly understood
• Lost or unread emails
• Printing issues
• Requirement-based plans – merchandise themes for stores differ based on either region or market maturity or type of retail outlet

A combination of Digitization and Computer Vision can help effectively overcome these challenges.